Developing your Brand Design

What is Brand Identity?
Brand Identity is the collection of all elements that a business creates to portray the right image to their clients.

How to identify your Brand
Ask yourself:
- Why did you start this business?
- What are beliefs and values that are important to you as a business?
- What do you do better than anyone else in your industry?
- What makes you special?
- If you were to describe your business in 3 words, what would they be?
- What are the 3 words I would want your clients to describe you?

Design - the foundation of your Brand Identity
Things like your logo, your packaging, your web design, your social media graphics, your business cards, etc.

Nailing your design = Nailing your Brand Identity = Building a successful business that's an accurate representation of who you are as a Brand

Developing your Brand Identity

Start from the ground up and lock in your design structure, the building block of your Brand Identity.

1. Typography

(font or type)


2. Colour Palette

  • RED = Passion (loud, youthful, exciting)

  • ORANGE = Friendly & playful

  • YELLOW = Sunshine & happiness (fun, accessible, affordable)

  • GREEN = Versatile (money, nature)

  • BLUE = Stable & trustworthy

  • PURPLE = Royalty & luxurious

  • PINK = Femininity, soft & luxurious

  • BROWN = Rugged & masculine

  • BLACK = Modern, sophisticated & classic


3. Form/Shape

ROUND - Feeling of Community, unity, love & femininity

STRAIGHT EDGED SHAPES (squares, rectangles, triangles) - Strength, efficiency, trustworthiness. Must be balanced with something fun like dynamic colours

STRAIGHT LINES - Vertical = Masculinity, Horizontal = Tranquility & mellow vibes

4. Logo

The Cornerstone of your Brand Identity

5. Website

Most representative aspect of your Brand Identity

6. Business Cards

Reinforces a positive opinion of you in the eyes of potential customers/clients. 

Keep it simple. Company Logo on one side, key personal details on the other

7. Email Design

Keep it short, sweet & simple

8. Brand "Style Guide"

Your document that outlines your design assets



Consistency is the key to create a strong Brand Identity