Developing your Brand Design
What is Brand Identity?
Brand Identity is the collection of all elements that a business creates to portray the right image to their clients.
How to identify your Brand
- Why did you start this business?
- What are beliefs and values that are important to you as a business?
- What do you do better than anyone else in your industry?
- What makes you special?
- If you were to describe your business in 3 words, what would they be?
- What are the 3 words I would want your clients to describe you?
Design - the foundation of your Brand Identity
Things like your logo, your packaging, your web design, your social media graphics, your business cards, etc.
Nailing your design = Nailing your Brand Identity = Building a successful business that's an accurate representation of who you are as a Brand
Developing your Brand Identity
Start from the ground up and lock in your design structure, the building block of your Brand Identity.
(font or type)
2. Colour Palette
RED = Passion (loud, youthful, exciting)
ORANGE = Friendly & playful
YELLOW = Sunshine & happiness (fun, accessible, affordable)
GREEN = Versatile (money, nature)
BLUE = Stable & trustworthy
PURPLE = Royalty & luxurious
PINK = Femininity, soft & luxurious
BROWN = Rugged & masculine
BLACK = Modern, sophisticated & classic
ROUND - Feeling of Community, unity, love & femininity
STRAIGHT EDGED SHAPES (squares, rectangles, triangles) - Strength, efficiency, trustworthiness. Must be balanced with something fun like dynamic colours
STRAIGHT LINES - Vertical = Masculinity, Horizontal = Tranquility & mellow vibes
The Cornerstone of your Brand Identity
Most representative aspect of your Brand Identity
6. Business Cards
Reinforces a positive opinion of you in the eyes of potential customers/clients.
Keep it simple. Company Logo on one side, key personal details on the other
7. Email Design
Keep it short, sweet & simple
8. Brand "Style Guide"
Your document that outlines your design assets
Consistency is the key to create a strong Brand Identity