BUSINESS CARDS & MARKETING MATERIALS
Your business card represents your company's brand. Not only does it convey important personal contact information such as name, title, email, website, address and phone number, but oftentimes it is also the first exposure to the overall image of the business.
Business cards are often the first piece of marketing we have printed when we start or join a new business and with today’s digital printing techniques anyone can get professional business cards without breaking the bank. Of course, a lot of business is carried out online, so do we really need business cards? The answer is a resounding yes. Business cards are as vital now as ever. If you’re wondering why are business cards important in today’s digital world or whether yours need a refresh, read our business card blog.
Why are business cards still important?
There are many reasons why business cards are still important pieces of marketing.
Your business card will be the first impression many potential customers will have of your brand, your business and of you.
Business cards are extremely effective marketing tools. A good business card will rarely get discarded and that means it is still working for you weeks or months after it’s been given and received.
Business cards are much more personal than email or online marketing. A handshake and exchange of business cards creates a much greater impact than any online correspondence and that’s great for building lasting business relationships.
Business cards show you’re a professional and serious about your business. If someone asks for a card and you can’t produce you’ll look amateurish and unprepared to do business.
Good business cards get shown to others and shared between contacts and colleagues. A clever, creative, well-designed and professionally printed business card is a great way to get referrals.
Business cards are great value for money marketing. Business cards are effective and easy to produce at little cost compared to other forms or marketing.