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Essential Holiday Checklist for Small Businesses to Maximize Success

The holiday season is a massive opportunity for small businesses—but only if you’re prepared. In Essential Holiday Checklist for Small Businesses to Maximize Success, we’re breaking down the must‑do tasks, smart systems, and simple strategies that help you stay organized, boost sales, and deliver standout customer experiences during the busiest time of year.


Let’s get your business holiday‑ready and set up for its strongest season yet.


Essential Holiday Checklist for Small Businesses


  1. Plan Your Promotions Early   Map out holiday sales, bundles, or special offers now so you can market them consistently across email, social media, and in-store signage.

  2. Check Your Inventory   Review stock levels and reorder popular items before the rush. Make sure your supply chain can handle increased demand.

  3. Update Your Online Presence   Refresh your website and social channels with holiday branding, clear product descriptions, and easy navigation to seasonal deals.

  4. Prepare Your Team   Train staff on holiday policies, customer service expectations, and upselling opportunities to keep service smooth under pressure.

  5. Enhance Customer Experience   Offer gift wrapping, loyalty rewards, or flexible return policies to make shopping more convenient and memorable.




Create and launch special offers



1. Coupons and discounts

Create coupons to use in your marketing campaigns or set automatic discounts with conditions like buy X, get Y, discounted bundles or 1-day sale.

Bonus tip:  Include a coupon in your abandoned cart emails to entice your shoppers to come back to your store and complete their purchases.



2. Gift cards

Let your customers send personalized digital gift cards to their friends and family. Set up a gift card with a couple of clicks and a gift card page is automatically added to your site.

Bonus tip: A branded gift card boosts your brand long-term, not just for the holidays.






Boost conversions on your site


3. Abandoned cart emails

Remind high intent users that they were about to buy your great products. Automatically send them a customized email every time they abandon a cart.  

Bonus tip: Make sure to customize the elements in your site's checkout page to suit your business needs and improve your shoppers' experience.


4. Back in stock notifications

Your most popular items are bound to run out of stock. Let your customers click to get an automatic notification when the item’s back in stock.

Bonus tip:  Enable pre-order on items that you haven't dropped yet to build up hype and let shoppers buy your products before they’re released.


5. Related products galleries

Add a related products gallery to your product page, cart or thank you page. Show shoppers items from the same category or items that are frequently bought together.

Bonus tip: Add a best sellers gallery to show shoppers your most popular products. We'll automatically calculate which items are your top sellers.


6. Product bundles


Boost your sales and average order value with customizable product bundles. Let customers choose items from a curated selection of products and reward them with automatic discounts.

Bonus tip: Use Photo Studio to polish your product images and create eye-catching visuals for your bundles and boost your brand.


7. Loyalty programs

Turn one-time buyers into loyal brand advocates by rewarding customers for repeat purchases, referrals, and even simple actions like signing up or sharing on social media.

Bonus tip: Customize your loyalty program’s name, points and icon to match your brand. Add the Loyalty widget to your checkout page for easier point redemption.


8. Product reviews

Build trust, improve SEO and drive conversions with product reviews you can set up, manage and showcase to your customers quickly and easily.

Bonus tip: WIX Reviews includes an automation that sends customers an email requesting a review. Customize the design of the email and how soon it is sent after purchase.




Reach more shoppers


9. AI Marketing Agent

Let the AI Marketing Agent handle everything from planning and creating to scheduling and executing your marketing plans—simply review, edit and approve the content.

Bonus tip: The Agent helps you seamlessly improve search rankings and drive more organic traffic. Let it take care of your SEO, from meta tags to site pages, personalized content creation and more.


10. Email marketing

Create mobile-optimized emails in minutes with our user-friendly editor and AI tools. Start from scratch or customize one of our designer-made email marketing templates. 

Bonus tip: Create segments to send targeted email campaigns to a specific group, such as customers who have been inactive in the last 90 days.


11. Social media tools

Take control of your online presence with WIXs AI-powered social tools. AI analyzes your site, learns about your business, and creates tailored social posts complete with text and visuals.

Bonus tip: Take advantage of the scheduling tool to get your holiday content published at a time that suits your business best.


12. Google Ads

Create and publish a Google Ads campaign in minutes with AI suggestions for keywords, ad copy and optimization. Get your site and products seen on the search engine with billions of searches, all while maximizing your ad spend.

Bonus tip: Advertise on Google with WIX and receive an extra $500 in ad credits once your campaign spends $500 in its first 60 days. Terms apply


Let me take this time to wish all of you a very Merry Christmas, Happy Hanukkah, Happy Kwanzaa, and a wonderful holiday season.


I'm sure that by following the links I have provided, you will easily be able to complete the steps needed, however, please know that I am here if needed.


Contact me directly at designzbycarole@gmail.com or call 647-642-2442



 
 
 

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