Logo Suite

Our LOGO SUITE includes the following Logo types and are supplied to Client in formats of JPG, PNG, PDF & SVG. Other formats can be supplied upon request

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• PRIMARY LOGO

  • Your primary logo is the most widely used representation of your brand. It serves as the foundation from which other logo variations are derived. This logo typically includes your brand’s illustration, wording, icons, and sometimes location information. Here’s where you’ll find it:

  • Identifying Your Brand: The primary logo is the self-explanatory image that establishes your brand’s identity.

  • Establishing Brand Recognition: It’s the go-to logo for creating associations with your brand.

  • Large Prints and Platforms: Use it in places with ample space, such as website headers, branding reports, company postcards, and “About Us” pages.

  • Remember, your primary logo deserves room to breathe and shine, unrestricted by space constraints. It’s the face of your brand, confidently representing who you are!

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• SECONDARY LOGO

  • A secondary logo is an alternate version of your primary logo, designed to be used in situations where the primary logo may not fit or display properly. It retains the essential elements of your primary logo, such as brand colors and logo elements, ensuring that it remains recognizable as part of your company’s identity .

  • Here are some key points about secondary logos:

    • Purpose: Secondary logos serve as backups when the primary logo doesn’t work well due to factors like size, color, or complexity.

    • Variations: These logos are often simpler versions of the primary logo. They might drop the tagline, stack elements vertically, change colors, or be presented in black and white.

    • Flexibility: Having multiple logo variations upfront ensures that your brand can adapt to different contexts and platforms effectively.

  • Remember, a secondary logo complements your primary logo, providing versatility and consistency across various applications. It’s like having a backup outfit for different occasions!

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• SUB MARK

  • A sub mark is a simplified version of your primary logo that can easily be used on a smaller scale. It’s not a second logo; rather, it’s an extension of your primary logo. Sub marks are particularly useful when you want brand recognition on marketing collateral but don’t necessarily need your primary logo to make an appearance. They allow for variation and customization while maintaining brand cohesion.

  • ​Here are some examples of well-designed submarks that effectively complement primary logos:

    • Instagram: The tiny profile picture on Instagram is a perfect spot for a submark. Brands often use a simplified version of their logo to maintain recognition in that limited space1.

    • Animated and Playful: Submarks can be fun and playful, adding personality to your brand. They allow you to break some rules while still representing your brand consistently1.

    • Consistency Across Platforms: When someone transitions from your social media to your website, the submarks should make sense. They should feel like a natural extension of your main logo, consistent in colors, fonts, and shapes1.

    • Complimenting the Main Logo: Submarks shouldn’t feel like separate entities. Instead, they should be consistent with your brand, as if your primary logo had a baby. Remember, they enhance your brand without overshadowing the main logo

    • Remember these “rules” when creating/choosing submarks:

    • Have Fun, But Don’t Overdo It: Submarks can be playful, but ensure they still leverage your brand’s colors, fonts, and patterns. Avoid overwhelming your brand by using too many submarks1.

    • Complement Your Main Logo: Submarks should feel like a natural extension of your primary logo, maintaining consistency across all brand touchpoints1.

    • Use Submarks Strategically: Limit the number of submarks (no more than five) and strategically incorporate them throughout your brand

  • In summary, a submark is a versatile tool that ensures your brand remains recognizable even in limited space or simplified contexts.

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• LOGO (BRAND) MARK

  • A logo mark, also known as a brand mark, is a type of logo that relies solely on a symbol, emblem, or imagery to represent a brand. Unlike the primary logo, which includes both text and visual elements, a logo mark stands on its own without any accompanying company name.

  • Here are some key points about logo marks:

    • Symbolic Representation: Logo marks convey meaning through visual cues rather than words. They often encapsulate the essence of a brand or its core values.

    • Simplicity: By eliminating text, logo marks achieve simplicity and versatility. They can be easily scaled down, used in small spaces, and recognized across various contexts.

    • Recognition: Brands typically transition to logo marks once they’ve gained widespread recognition. Think of iconic symbols like the Nike swoosh or the Apple apple.

  • In summary, a logo mark is a powerful visual shorthand for your brand, making it instantly recognizable even without the company name.

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